America's largest farmer-led, farmer-focused agricultural & educational experience!

 

2024 Commodity Classic LARGEST EVER

 

Over 11,500 attendees including more than 4,600 farmers along with exhibitors, industry stakeholders, and ag media gathered in Houston from February 28-March 2 for the 2024 Commodity Classic. The Houston event broke the previous Commodity Classic record of 10,400 attendees, which was held in Orlando in 2023.

 

This year’s event featured two sold-out trade show floors with 435 companies exhibiting in 3,321 booths - also the largest ever!


Check back for specific attendance and demographic data for the 2024 show outlining how your current and future customers are at Commodity Classic

with BIG acres. BIG buying power. BIG influence.

 


 

 

Data from the 2023 Commodity Classic in Orlando

 

Total Attendance

10,402

Farmer  Attendees

4,572

1st-Time Attendees 

2,257

Key Ag Media Representatives

117

 

 

Download a PDF of the 2023 attendance and demographics data HERE.

 

 

48.6 Years: Average age of farmer attendees (our trend toward younger farmers continues!)

 

The typical farmer-attendee says that 8+ other farmers in their area ask their opinion on new agricultural products and practices to be AG INFLUENCERS.

 

Over 75% of first-time attending farmers intend to continue farming for 20 or more years.

 

Nearly 40% of farmer attendees indicate they are in a growth phase of their operation and 45% are focusing on maintaining the size of their operation.

 

The average farm operation at 2023 Commodity Classic represented:

•    3,262 total acres

•    1,279 corn acres

•    1,160 soybean acres

•    881 wheat acres

•    606 sorghum acres

•    1,557 cotton acres

•    4,080 rice acres

•    319 hay/forage acres

•    462 peanut acres

•    424 vegetable acres

•    1,065 specialty crops acres

•    483 feedlot cattle

•    145 cow/calf pairs

•    808 sows

•    258 feeders

•    7,820 finishers

 

The Top Reason Farmers Attend:

TO WALK THE TRADE SHOW FLOOR AND LEARN ABOUT NEW PRODUCTS

 

72% farmer attendees say Commodity Classic is the most valuable event they attend all year!

 

The 2023 show floor was the largest Commodity Classic ever with 2,663 booths by 412 exhibit companies .

 

The top farmers you want to reach–all under one roof!

 

Total farmersattending Commodity Classic represent:

•    $41.5 billion in total gross farm income

•    $7.1 billion in total annual equipment purchases

•    $4.8 billion in total seed & crop protection purchases

•    $6 billion in total annual fertilizer purchases

 

The average individual* farmer at Commodity Classic represents:

•    $3.5 million in total gross farm income

•    $958,221 in total annual equipment purchases

•    $486,479 in total annual seed & crop protection purchases

•    $649,919 in total annual fertilizer purchases

 

* Based on Commodity Classic registration and Commodity Classic surveys

For attendees completing the demographic data with registration

 

 

 

NPS score: How likely is it that you would recommend Commodity Classic to other farmers?

NPS: Net Promoter Score is a customer experience metric that measures loyalty and is predictive of business growth. A score above 50 is considered excellent.

 

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